High-profile celebrities have been running side hustles for years despite their massive salaries. Stars like George Clooney, Beyoncé Knowles, Jessica Biel, Cam Newton and Curt Schilling have all launched their own businesses- diving into the entrepreneurial pool. Actress Scarlett Johansson is one of the latest to join the fray with her snack shop Yummy Pop. Her novel Parisian eatery aims to bring a classic American staple to consumers in new markets and do it in style.
The Business Concept in a Nutshell
A collaboration between Johansson and husband Romain Dauriac, Yummy Pop is all about taking popcorn to the next level with a slew of unique ingredients. Flavor offerings will include strawberries and cream, chocolate-covered strawberries, truffle parmesan and sage, Vermont maple syrup, Vermont cheddar and sea salt and olive oil to name just a few. Johansson promises more flavor combinations in the future as the kinks are ironed out.
Locations and Operational Details
The flagship location for Yummy Pop is in the historic and pedestrian-friendly Marais district of Paris at 35 Bis Rue du Roi du Sicile. A second location is planned for New York at a later date. Renowned chef Will Horowitz from Harry & Ida’s in New York City will oversee the development of new popcorn recipes. An official soft opening is planned for Saturday, October 29th.
What Makes Yummy Pop Different
Yummy Pop’s focus will be on creating the highest-quality popcorn possible through the use of the freshest ingredients on the market. Making popcorn a bigger draw with European audiences is another important goal for this promising side business. As Johansson puts it, “My hope is for Yummy Pop to become a Parisian snacking staple and a symbol of friendship between my two most beloved cities, Paris and New York.”
The Big Takeaway worth Remembering
While Johansson has the advantage of name recognition, the actual business plan is quite sound. American food is absolutely booming in Paris at the moment and a popcorn shop is a surefire winner if executed wisely. The key here is that there’s no substitute for a good plan. If you neglect to work out the details beforehand, your business will fail no matter how famous you are.