Making Money as a Brand Ambassador

If you’re looking for a fun way to earn extra money but don’t want to commit to a part-time job, becoming a Brand Ambassador might just be your ticket to a thicker wallet. Most Brand Ambassadors work evenings and weekends – when other people are off work and out shopping – which is ideal for those with full-time jobs or other responsibilities. Most ambassadors perform work on a job-by-job basis, meaning you can pick and choose which gigs to work and when to take some time off.

 What Does a Brand Ambassador Do?

Brand Ambassadors promote products in grocery stores, department stores, and other venues such as sporting events and concerts. Most of the time, they hand out samples – like the food samples that are offered on weekends in most grocery stores. Other duties include distributing coupons and educating consumers about the products and/or brands being represented. In some cases, promotional modeling may be required.

Far from a typical part-time job with set, consistent hours, Brand Ambassadors usually work no more than a few hours at a time. The hours worked can also fluctuate dramatically, depending on the job.

 How Much Do They Make?

According to, Brand Ambassadors earn an average salary of approximately $30,000 per year. However, salaries among ambassadors can vary dramatically according to the amount of hours worked and the brands represented. Hourly rates range from $13 to $15 per hour.

Promoting brands and products presents many opportunities and a few challenges. Perhaps the greatest advantage of becoming a Brand Ambassador is the flexibility. You choose what gigs to take, what hours to work, and what locations to work at. If you want to take a few weeks off or work a few extra hours to save for a large purchase, you can. You’re in complete control of your career. Such flexibility enables Brand Ambassadors to promote the products they love on their own terms.

Most Brand Ambassadors do not work full time. While there are a few ambassadors who are able to pull a 40-hour work week, true full-time positions are hard to find, making this job less than ideal for those who need to work full-time hours on a consistent basis.

 How to Find Job Opportunities

There are several ways for you to find opportunities to work as a Brand Ambassador. Staffing agencies and advertising agencies are a great place to start. All Casting Calls provides a list of such agencies that actively seek promotional talent. Another great resource is Craigslist. You can look for opportunities under “gigs” in your local Craigslist ads. You may also wish to advertise your services through Craigslist or another similar venue.

Before applying for jobs, create a professional portfolio consisting of a cover letter, resume, head shot, references, and availability information. That way you will be ready when the calls start rolling in.

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