Superstar, Beyonce, is partnering with British multinational retailer, Topshop, to create an athletic streetwear line. The new brand will include clothing, accessories and footwear. Beyonce’s company, Parkwood Entertainment, founded in 2008 and Topshop, part of the Arcadia Group, controlled by Sir Phillip Green, will join forces to create Parkwood Topshop Athletic Ltd. The products are expected to be available for purchase by the Fall of 2015.
Beyonce’s side hustle success also includes creating perfume fragrances. Three fragrances have been launched so far, Heat in 2010 and Beyonce Heat Rush by Beyonce, 3.4 Ounce and Pulse in 2011.
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